Morgan Spurlock, the incendiary documentarian behind 2004's Academy Award-nominated "Super Size Me," is back with "The Greatest Movie Ever Sold," a uniquely transparent docu-satire that targets the ever-growing duplicity of advertising... and is entirely funded by advertising itself.

It's only during the film's all-too-brief conclusion that Spurlock takes a break from his shit-eatingly shameless huckstering for some much-needed introspection, wondering if -- wait, has he become a bona fide sell-out by mocking the very notion of selling out?

Regardless of the fact that, in my (award-winningly) humble opinion, the film doesn't deal with this dichotomy to the degree that it could have or should have, I did later ponder: What about me? Am I a media whore who -- while "networking," drinking complimentary cocktails or listening to a band play between screeds about how I can buy their new album on iTunes -- should be more self-aware?

Tuesday night, at one of these classy pseudo-soirees in honor of a new distillery opening in the area -- yes, I'll play ball: Spring44 -- I met networking gadabout and local foodie Megan Bucholz who writes for her own food blog, runs Local Table Tours and had, surprisingly, met me once before.


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One of the nine percent of Boulderites who are self-employed, Bucholz feels that -- as the face of her business -- if people like her, they'll like her company (services, that is). When Bucholz goes out on the town, then, she's normally doing so to pitch her business, lugging around a custom-designed purse that promulgates her services.

"Basically, that's the whole point," said Bucholz. "I have to be on my game when I'm out, in hopes to either get a story written (like this one) or a new customer. That's how I live."

Saying that she can "turn it off" when she wants to, Bucholz does regret that, due to her typically being in "Glengarry Glen Ross" mode, she may not be developing deeper relationships while socializing. Bucholz claims to be so entrenched in Local Table Tours that she hasn't much else to talk about during conversations with new folks, but did add that, were it not for her monomaniacal mentality, she probably wouldn't be invited to a lot of the events she goes to anyway.

The shame of it being that, especially in such a small town as Boulder -- where you're known for what you do as much as for who you are -- it's getting more and more difficult to delineate between the professional and personal, begging the question, "Are we really friends, or is this just quid pro quo?"

Commercials were once consigned to the realm of TV, radio, billboards and eventually the clothes we wear. Now they seem -- as in Spurlock's film -- to have become integrated into "real life," conversations we have with one another, or even this column, which reminds you that "The Greatest Movie Ever Sold" will be showing tonight, tomorrow night and Saturday night at the Dairy Center's Boedecker Theater.

And that Local Table Tours (localtabletours.com) is a spectacularly singular way to introduce or reintroduce yourself to the culinary wonders of a city that enjoys the notable reputation of being the country's foodiest.