Google Inc. plans to step up its hiring efforts in Boulder as the tech giant embarks on a further expansion of its local site and grows its operations into three buildings off 26th Street.

Google -- which acquired Boulder's @Last Software in 2006 and has based its operations at 2590 Pearl St. since 2007 -- recently leased nearly half of 2600 Pearl St., a 34,000-square-foot property formerly occupied by the now-defunct Circuit City.

When Google settles into the 16,000-square-foot space this spring, it will mark the company's second physical expansion in just seven months. Last summer, Google leased the second floor of the neighboring 1909 26th St. building.

Google officials remain tight-lipped about the exact size of the local operations and the extent of the hiring plans.

"This year, we have aggressive growth plans," said Scott Green, site director for Google Boulder.


Google steadily increased its companywide work force in the early part of last year and boosted those efforts in the third quarter, said Jordan Newman, a company spokesman.

Newman and Green confirmed that the company's efforts this week in contacting a variety of Denver-area news media outlets is because of a comparably bigger hiring push.

While the number of new hires remains unclear, Green said Google does not yet expect to add another project team to complement Boulder's four focus areas of Chrome, Geographic and 3D, Google Apps and Revenue Platforms.

"Our strategy has been to reach critical mass on a project," he said.

Google's current expansion in Boulder comes as competitor Microsoft recently moved its local site to a larger space in downtown Boulder. Like Google, Microsoft's local office originated as a result of a 2006 acquisition of a Boulder company. In Microsoft's case, that firm was Vexcel Corp., which specialized in remote-sensing technologies.

Liz Hanson, economic vitality coordinator for the city of Boulder, lauded both firms' expansions.

"Google and Microsoft were two of our big wins for 2010," she said. "We have two major high-tech companies that have made a commitment to staying in Boulder and to expanding in Boulder."

Contact Camera Business Writer Alicia Wallace at 303-473-1332 or