TechStars is all over the place. The accelerator had a big presence at SXSW this year.
TechStars is all over the place. The accelerator had a big presence at SXSW this year. (The Denver Post)

Nike announced Monday the launch of “, powered by TechStars,” which will host 10 companies for a three-month, mentor-driven startup accelerator.

Boulder-based TechStars will “facilitate the program” and TechStars chief executive will serve as a mentor, according Nike's press release.

The Nike+ program will be based in Portland, Ore., and begin in March and run through June. Similar to TechStars' Demo Day, the Nike+ Accelerator will end with technology investor demonstration days, including a day in California's Silicon Valley.

Cohen said the Nike program is the second accelerator to be “powered by TechStars.”

“Microsoft launched the Seattle-based Microsoft Accelerator in January, and it's now in the middle of the second program after a very successful first program,” Cohen wrote in a blog post Monday.

Other mentors will include Stefan Olander, Nike's Vice President of Digital Sport, and Naveen Selvadurai, co-founder of Foursquare.

The Nike+ Accelerator will accept applications from companies that will use Nike+ fitness technology to “create products and services that will inspire athletes across a broad range of activity and health goals including training, coaching, gaming, data visualization and quantified self.”

The Nike fitness brands include Nike+ FuelBand, Nike+ Running and NikeFuel. The deal between Nike and TechStars seems to be a natural fit for Cohen.

“I've been using the Nike Fuelband for several months and I'm loving it,” he said. “I've used other ‘quantified self' devices and lost 35 pounds in the last 9 months because of the accountability associated with things like this. Living a healthier life is a hot topic in an exciting space and Nike is perfectly positioned to address this technology.”

The application deadline for the Nike+ Accelerator is Feb. 3. Selected companies will be contacted by the end of February.

Visit for details.