Sarah Schupp didn't need a "magical pot of cash" to turn her idea into a multimillion-dollar business.
Schupp's University Parent Media -- a company that creates resource guides for parents of college students -- got its first issue off the ground in 2003 with advertising the University of Colorado senior received from 12 businesses.
The Boulder-based business that now churns out upward of 250 university-specific guides did not take in outside funding until six years later.
"There's so much glamour around raising money from venture capital and in some business cases, it definitely makes more sense," said Schupp last week. "In my case, I didn't have a competitor breathing down my neck, so speed wasn't much of an issue."
It made more sense to Schupp to "bootstrap," or grow her business slowly and from its own returns.
On Tuesday, Schupp and two fellow local entrepreneurs will speak to the idea of bootstrapping -- electing to start or develop a company with little investment -- at a free event hosted by the CU Silicon Flatirons Center.
The event on bootstrapping, scheduled from 6:15 to 7:45 p.m. at CU's Law School, is part of an ongoing "Crash Course" educational program for those interested in being an entrepreneur.
Since its launch three years ago, the Crash Course program has included discussions on topics such as the "gotchas" used in angel investment terms and privacy concerns. The program, which typically occurs on a monthly basis, has gained momentum -- especially in the past year, said Brad Bernthal, director of entrepreneurial initiatives at the Silicon Flatirons Center.
The Crash Course offerings are meant to be complementary with other entrepreneur-focused events at the law school that include the bi-monthly NewTech Meetup and Entrepreneurs Unplugged.
"We at Silicon Flatirons are not innovators, we create the conditions in which innovations can occur," Bernthal said. "I see the Crash Courses as really important to creating networks."
In addition to Schupp, members of the Crash Course: Bootstrapping panel include Bill Flagg, a local entrepreneur who serves as an angel partner in firms such as StickerGiant and SurveyGizmo; and Don Martin, the founder of plantable -- cards with seeds -- greeting card company Bloomin Flower Cards.
For more information on the event, which is free and open to the public, visit siliconflatirons.com/events.php.
Contact Camera Business Writer Alicia Wallace at 303-473-1332 or firstname.lastname@example.org.