Boulder-based EVOL Foods is going national with Target Stores Inc.
The locally based natural and organic food company signed a distribution agreement to have its frozen burritos and entrees carried at Target stores nationwide, officials announced.
As a result of the addition of Target's 1,600 locations -- including general merchandise stores -- EVOL Foods' distribution base has grown almost 20 percent overnight.
"It's definitely going to be one of the biggest kinds of retail moves we've had in the history of the company," said Phil Anson, EVOL Foods' founder and chief operating officer.
Target officials could not be reached for comment Tuesday.
EVOL's products, which include frozen burritos and rice and pasta bowls, are now in more than 10,000 stores across the nation.
EVOL's existing manufacturing capabilities are sufficient to meet the added demand, Anson said. After ramping up production to meet the needs of the initial launch, EVOL's activity is back to single-shift production on two manufacturing lines from five to six days a week, he said.
"I'm confident we can service the future growth at least for the next few years at (EVOL's east Boulder facility)," Anson said.
The Target announcement comes just weeks after EVOL introduced a selection of pasta-based bowls to its product lineup.
The Target deal not only will give EVOL's products a wider geographic footprint, but also diversifies the company's customer base, Anson said.
"It could be pretty game-changing for us," he said.
Founded as Phil's Fresh Foods in 2001, the company adopted the EVOL -- "love" spelled backwards -- brand in 2010.
The rebranding came a year after Brendan Synnott, a founder of Bare Naked granola and Revelry Brands, invested in the Boulder burrito firm.
Last year, Evol Foods raised an additional $4.25 million through a round led by Alliance Consumer Growth, which took an undisclosed minority stake in the firm.
Contact Camera Business Writer Alicia Wallace at 303-473-1332 or email@example.com.