If you go

What: Hillfest

When: Saturday, starting at 2 p.m.

Where: The Goose, 1301 Broadway, Boulder

Info: Bring a canned food item for Community Food Share and get a free beer

Worthy McCormick and Peter O'Brien, co-owners of The Goose bar on University Hill, are making good Saturday on a promise they made on Facebook earlier this year: If 3,500 people became fans of "The Hill," they would throw a big party. As of yesterday, 8,887 people had obliged.

Called "Hillfest," the party is an attempt to spark a revival of a now-defunct on-and-off-again street festival last held on The Hill in 2007. Though the celebration will take place solely at The Goose this year, McCormick and O'Brien hope that other Hill businesses will join in the future.

"This is just a stepping stone," McCormick said.

McCormick and O'Brien are 24-year-old University of Colorado grads who bought the bar at 1301 Broadway -- formerly operated as The Pit and before that, as the Bamboo Lounge -- last year.

In their time at CU, McCormick and O'Brien said they were saddened by the closings of several late-night spots on The Hill, such as the storied Tulagi music venue; Gramazio's, a locally owned bar and restaurant; and The Rack pool hall. They said they see their reimagined Hillfest as doing their part to bring back some of the business -- and the buzz -- lost when those places shut down.

Hillfest, they said, is also about showing love for the neighborhood, which has recently been the subject of revitalization efforts.

"Obviously, people love The Hill," McCormick said, referencing the nearly 9,000 people who became "fans" of the neighborhood on Facebook. "We want to represent."

Hillfest starts at 2 p.m. Saturday and will feature live music from local reggae rock band P-Knuckle, student band And the Numbers, and DJ LoBot.

There will be prize giveaways from Hill businesses, they said, as well as free beer -- courtesy of eight donated Budweiser kegs -- to anyone who brings a canned food item to donate to the Community Food Share.