If you go
What: "Conscious Leadership Is An Inside Job," by Patagonia CEO Casey Sheahan
When: 7 p.m. Wednesday
Where: CU Stadium Club, Folsom Field
Cost: Free
outdoorindustry.org
Patagonia CEO Casey Sheahan will speak about corporate responsibility Wednesday at the University of Colorado as part of students' efforts to turn the Leeds School of Business into the nation's premier educator for outdoor and recreation professionals.

Sheahan is the third speaker in the Business of Outdoor Recreation Lecture Series co-hosted by the Outdoor Industry Association and the Leeds Outdoor Industry Club -- made up of about 40 CU graduate students.

Club President Todd Dunham said he hopes speakers like Sheahan will connect the outdoor and recreation industry with Leeds, eventually making it one of the countries top schools for outdoor business professionals.

"Two things Leeds does really, really well are focusing on sustainability, social entrepreneurship and the outdoor industry and then teaching us how to create business around that," Dunham said.

"Our vision, our end goal, is to make Leeds the place to come for graduate-level business education in the outdoor and recreation industry," he said. "We want Leeds to be the No. 1 school in country for that."

Dunham said as the club continues to search for support from local companies and Leeds faculty and staff, one of their earliest advocates has been David Ikenberry, dean of the graduate school.
Patagonia CEO Casey Sheahan will speak at the University of Colorado’s Stadium Club at Folsom Field Wednesday.
Patagonia CEO Casey Sheahan will speak at the University of Colorado's Stadium Club at Folsom Field Wednesday. (Photo provided by the Outdoor Industry Association.)


Ikenberry said the business school as a whole is student centered, making support for passionate students like Dunham a priority.

"When students share their passions we try to be as responsive as possible," Ikenberry said. "Companies are looking to hire at schools with a good fit and with ... a focus on the broader business of environmentally conscious industry here, it makes some sense for them to think about the entire Boulder campus along with Leeds School of Business."

But the dean is not limiting the business school's success to the outdoor and recreation industry.

"Think about it almost like an orchestra," Ikenberry said. "Right now you're listening very carefully to one of the sections of your orchestra but what you're really concerned about is having an absolutely knock out recital."
"We're trying to be one of best overall business schools in the country bar none," he said.