M ore than 100 University of Colorado students stood outside of the University Memorial Center Wednesday afternoon holding their camera-ready smartphones up in hopes of catching a BMX stunt mid-air.
Six members of Denver's Yellow Designs Stunt Team spent performed gravity-defying tricks for students at the Dalton Trumbo Fountains on a six-foot ramp set up just north side of the student center.
CU's Environmental Center invited the team to the Boulder campus to draw attention to the department's first commuter fair, which provided transportation information from local vendors, said Brandon Smith, CU's sustainable transportation program manager.
"We wanted to get students' attention by bringing in something we thought they would like," Smith said. "That way they would wander over to see the show and then check out our tables while they were here."
A couple of 360s and a superman later, hundreds of students were pausing at the BMX ramp on their way through campus.
CU senior Kevin Eno said he was on his way to get lunch when he passed the bikers zooming past the Cristol Chemistry and Biochemistry building.
Eno got a sandwich and returned to the fountain area where he spent his lunch watching the stunts and browsing the booths at the commuter fair.
"It's not something I would have stopped at if it weren't for the stunts," Eno said.
Smith said he isn't above coaxing students to visit the information, fair where they'll get information about public transportation, bike paths, carpools and any other transportation that doesn't involve driving alone.
"We want them to do anything but drive," Smith said. "The goal is to get students out of their cars and eliminate single occupancy vehicles."
About 16 percent of CU students drive alone to and from campus, according to surveys taken by the Environmental Center and Parking and Transportation Services.
CU freshman Courtney Guevara doesn't drive to campus but stopped by the commuter fair to see what the crowds were all about.
"I was walking by to go to Norlin and study when I saw the guys doing jumps," Guevara said.
Brian Gavagan, owner of Yellow Designs, said the company started in 1991 as a BMX apparel designer and expanded to include the stunt team in 2001.
Gavagan said the team typically performs shows at schools and local festivals or events but he is hoping the commuter fair will open some doors to connect the company with the message of transportation issues.
"This is the first event that we've done like this," Gavagan said. "I think it's a nice mesh with the fair today, and I'd like to see us doing some more things like this."