Bruxie, a fast-casual restaurant specializing in a variety of sweet and savory waffle sandwiches, is expected to open at Boulder's Twenty Ninth Street mall this summer.

The planned restaurant at 1685 29th St. would be Bruxie's eighth location and the second shop that the small Southern California chain has opened outside its home state. Bruxie opened a location at 1000 S. Colorado Blvd. in Glendale earlier this year.

"Even though we're a fast-casual (operator), we're definitely a chef-driven concept unique to our space," said Dean Simon, a founder and chief executive officer of Bruxie.

Simon added that Boulder's and Denver's strong culinary culture made this region a logical landing spot for Bruxie.

Bruxie's roots trace back to a trip to Belgium that Simon made about 15 years ago. At that time, he grew fascinated with some of the waffles being sold at the farmers' markets and by street vendors.

"It was so versatile," he said. "Before, I was never a waffle eater. This was light, crispy, not sweet and more like a fresh-baked pastry or bread."

The experience led him to start Brux Waffles, a maker of waffle mixes sold directly to chefs. With the help of Chef Kelly Mullarney, Simon shifted gears, tweaked the recipe — to create a thinner, more foldable waffle — and went the made-to-order route.


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The result was Bruxie, a shop that offered gourmet waffle sandwiches such as a turkey club; bacon, egg and cheddar; peanut butter and jelly; and Nutella and bananas. Other fare includes salads, soups and sides such as Poutine waffle fries.

The menu varies by location and is intended to incorporate local products, Simon said, adding that the Colorado restaurants feature items such as Haystack Mountain goat cheese, Coleman beef and Plum Daisy Colorado Mountain jam.

"We found a product that really complements what we're trying to achieve from a culinary perspective," Simon said.

Bruxie is among a couple new fast-casual restaurants to the Twenty Ninth Street retail district. The Protein Bar, a restaurant featuring high-protein sandwiches and salads, opened recently. Additionally, Boulder's Hapa Sushi plans to open Motomaki, a new quick-service sushi concept, later this summer.

"We welcome local and national retailers with targeted concepts that will connect with our shoppers," Kate Taggart Honea, Twenty Ninth Street's senior marketing manager, said via e-mail. "Twenty Ninth Street enables these retailers to reach a new audience and offer an even greater variety and mix for Boulder. "

Contact Camera Business Writer Alicia Wallace at 303-473-1332 or wallacea@dailycamera.com