Boulder-based prophylactic manufacturer Sir Richard's Condom Co. has announced it will provide free boxes of its products to any and all Hobby Lobby employees who ask for them.
The social-media-driven campaign comes in the wake of a U.S. Supreme Court ruling last month that gave the arts-and-crafts retailer — and certain other businesses whose owners have religious objections — the right to opt out of paying for some contraceptives for their female employees previously mandated under the Affordable Care Act.
In a post on its company Facebook page on Tuesday, Sir Richard's representatives wrote, "We believe everyone has the right to enjoy mind-blowing safe sex. So... we are offering a free box of condoms to any Hobby Lobby employees who want them. Just message us on Facebook with your name and address and we'll send you a free box of Sir Richard's."
Company CEO Tracey Forster said that as of Wednesday afternoon, Sir Richard's had received 14 requests from people claiming to be Hobby Lobby employees across the country, and had shipped out 14 boxes of condoms.
"We believe that we are the experts in sexual health and wellness," Forster said. "I know that SCOTUS decision was not directly related to condom use, but it was related to contraceptive use, and we believe that everyone should have a right to mind-blowing safe sex."
Store managers at the Hobby Lobby locations in Louisville, Longmont and Broomfield declined to comment on the Sir Richard's offer. Messages left for a corporate spokesperson were not returned Wednesday afternoon.
The Supreme Court, in a 5-4 decision, ruled June 30 that certain "closely held" businesses, like family-owned Hobby Lobby, have the right to avoid the contraceptive requirements of the Affordable Care Act if they violate their religious beliefs.
In a news release posted to its website, the Becket Fund law firm, which represented Hobby Lobby before the Supreme Court, points out that the company has no objection to providing 16 of the 20 preventive contraceptives mandated by the federal healthcare law. The Green family, founders and owners of Hobby Lobby, specifically objected to paying for birth control methods they feel are potentially life-terminating.
"The Green family cannot provide or pay for four potentially life-threatening drugs and devices," the news release states. "These drugs include Plan B and Ella, the so-called morning-after pill and the week-after pill. Covering these drugs and devices would violate their deeply held religious belief that life begins at the moment of conception, when an egg is fertilized."
Hobby Lobby did not object to paying for "barrier methods," including diaphragms and sponges.
"Hobby Lobby will continue its longstanding practice of covering these preventive contraceptives for its employees," the Becket Fund release said.
Sir Richard's social media campaign was conceived by local ad firm TDA_Boulder, the same agency that earlier this year created a "pairing menu" ad campaign linking weed strains with entrees at Hapa Sushi.
Sir Richard's headquarters is located at 3980 Broadway in north Boulder. Its natural latex condoms are available in an estimated 8,500 stores nationwide, Forster said.
The Associated Press contributed to this report.
Contact Camera Staff Writer Joe Rubino at 303-473-1328 or email@example.com.