The University of Colorado conducted a casting call Tuesday, looking for students to star in a television commercial that will air during nationally broadcast football games in the upcoming season.
The casting call was for students from all CU campuses, but was held on the Boulder campus in the University Memorial Center.
No acting experience was needed and scenes for the advertisement, which will be shot in a couple of weeks. Students selected for the commercial will be compensated $100 each.
CU system spokesman Ken McConnellogue said television networks that broadcast football games give the competing schools 30 seconds each for an advertisement spot.
"It's a great opportunity to showcase the university to a national audience," McConnellogue said. "The challenge is we have so much to showcase and only 30 seconds to do it in."
The university -- again this year -- is contracting with Greenhouse Partners, a Boulder-based advertising firm, for the video production, according to McConnellogue. Pete Burridge, the company's founder, is a Leeds School of Business graduate, and several of the company's employees are CU graduates.
CU is spending about $100,000 for the package, which will also include videos for the Web and for other promotional purposes, McConnellogue said.
The university is also tapping students from the College of Music to help produce voiceovers and music for the ad.
"We're using a lot of talent that is already here at CU," McConnellogue said. "And we're using the talent of an agency with deep CU roots."
During last year's ad, CU shined a spotlight on its Nobel Prize winners, astronauts and the fact that scientists unlocked the genetic secrets of cancer and showed off Ralphie the Buffalo.
Meanwhile, students filtered into the UMC on Tuesday to represent CU and possibly make the final cut.
"I came because I am a proud CU student and I want to encourage other people to come to CU and see how awesome it is," said Chelsea Canada, a junior broadcast news major at CU-Boulder and member of the CU dance team.
Some were simply lured by the bright lights.
"I actually don't know what this will be -- all I know is we're going to be on TV," said Xingyu Shen, 22, a physics major at CU-Boulder. Shen said he received an email about the audition and decided to attend.
"I just came to have a fun experience."
Contact Camera Staff Writer Brittany Anas at 303-473-1132 or firstname.lastname@example.org. Jake Hazan contributed to this report.