What: The 10th anniversary of Oskar Blues' canned beer, featuring performances by The White Buffalo, Interstate Stash Express and Erik the Viking
When: 6:30 p.m. Nov. 17
Where: Oskar Blues Grill & Brew, 303 Main St., Lyons
Cost: Free admission, except for $15 for The White Buffalo
LONGMONT -- Silent disco is almost as fun to watch as to do.
The form of mass dance, where music is delivered through headphones, leaving the air neutral, isolates movement from music so that a space full of bobbing people is nevertheless quiet. Watching dancers without the sounds that move them turns out to be a satisfying way to experience music.
Oskar Blues, the Longmont beer brewer that pioneered the satisfying practice of drinking craft beer in a can, hosts a silent disco dance floor when it goes to the annual Great American Beer Festival.
"We have almost as many people watching it as dancing," said Brittany Dern, sales and marketing director at Oskar Blues. "It's so funny to watch."
Silent Disco is one of the featured attractions at the celebration of a milestone for Oskar Blues. On Nov. 17, the company will throw a party at its downtown Lyons location, the Grill & Brew, to mark the 10th anniversary of its canned beer. They're calling it a Caniversary.
The event has personal meaning for the company and staff, but, this being Oskar Blues, it has plenty to attract everybody else.
While the silent disco will leave the air untouched, three musical acts are scheduled to stir it up.
The headliner is The White Buffalo, a large, bearded, somewhat intimidating character from California who sings storytelling-type, entirely un-intimidating songs, and his performance is the only ticketed ($15) portion of the Caniversary. Dern expects the show to sell out.
Those who don't get in to see The White Buffalo can stampede over to a second stage, where Erik the Viking and the local Interstate Stash Express will pump sounds through the air for all to hear. Indie folk performer Erik the Viking comes plundering from Oklahoma, while jam band Interstate Stash Express, from Lyons, does not have to travel far at all.
The Grill & Brew is like a home venue for the Express, whose guitarist, Terry Kishiyama, even works for Oskar Blues as a graphic designer.
Kishiyama did his first design for Oskar Blues in 2002 for the brewery's first beer in a can, Dale's Pale Ale, named for founder Dale Katechis. The design was for an ad that appeared in Frontier Airlines' in-flight magazine. Kishiyama recalled that Katechis told him, "I need an ad, and it's due tomorrow."
Kishiyama said that in those days, when staff poured and canned every beer by hand, everyone knew everyone else in the company. Not anymore. The company has grown astronomically and it ships thousands of cans across the country.
"We're honored," Kishiyama said on behalf of his band's involvement in the celebration. "We're really honored to be a part of it."
The Caniversary also features food -- to locals, Oskar Blues is almost as much about good grub as about brews -- and giveaways. Someone will win a trip for two to Mountain Song at Sea, billed as the first-ever bluegrass cruise.
And, in case there's any doubt, beer will be served at the Caniversary.