Justin Bieber has reportedly led an investment round in a new social network for teens. Can the pop star/businessman make a Belieber out of us all?
Disclaimer: We have no firsthand knowledge of being a Belieber, except that some of us might have offspring who used to belt out “Baby” over and over and over again.
Besides making young girls swoon, Bieber has been using his tech and social-media savvy — he was discovered on YouTube, has 46 million Twitter followers, plus do shirtless selfies posted on Instagram count? — to invest in tech companies since 2009, according to Forbes. Some companies he has put money into: Tinychat, Viddy, Spotify. Now Fortune reports he has invested in social network Shots of Me, which is scheduled to be launched this week by RockLive. The San Francisco company previously developed social mobile games.
Ashton Kutcher, another youngish celebrity, has built up a good track record as a tech investor, as the Mercury News' Peter Delevett has reported. Bieber looks to be following in Kutcher's footsteps, and Bieber can boost his tech cred further if Shots of Me proves to be the next big thing among teens. But the big question is whether teens really need another social network, even if it is backed by the Biebster.