SAN FRANCISCO — Even as the much-anticipated HBO comedy "Silicon Valley" debuted Sunday, some of the real technorati were more interested in one of the network's other shows: "Game of Thrones."

Silicon Valley fans of the dragon-filled fantasy drama celebrated the return of the series, which kicked off its fourth season Sunday evening. The philanthropic group HackCancer threw a "Game of Thrones" theme party at the San Francisco Armory over the weekend and watch parties took place throughout the San Francisco Bay Area.

Mikael Berner, founder of Mountain View, Calif.-based software startup EasilyDo Inc., was one of those who got together with friends to follow the battle for the Iron Throne — and then skipped "Silicon Valley," which aired right afterward. He said Hollywood often misses the mark when trying to capture Silicon Valley life.

"I prefer shows that aren't too connected with my reality," Berner said. "I just find myself judging everything — like, 'We don't code like that,' and, 'Larry doesn't walk around with Google Glass on; Sergey does.' It's not as fun."

Berner illustrates how even amid a blaze of hype for "Silicon Valley," a satirical program from "Office Space" creator Mike Judge, some of the digerati were shrugging their shoulders. That continues a vein of indifference toward techie-oriented entertainment. Reality show "Start-Ups: Silicon Valley," which was produced by Facebook Chief Executive Officer Mark Zuckerberg's sister, flopped in 2012. "Betas," the Amazon.com-produced comedy about life at a software startup, was recently not on a list of shows that was renewed.

For "Silicon Valley," HBO courted attention with events tailored to the technology industry. The cable channel held a screening for the show last week in Redwood City, not far from the headquarters of Oracle Corp. and Electronic Arts Inc. Elon Musk of Tesla Motors Inc. and venture capitalist Michael Arrington were among the attendees. HBO has put on similar red-carpet affairs to build buzz for its other shows — including a screening of "Game of Thrones" last year in San Francisco where technology influencers rubbed elbows with the cast and creators.

Cast members, from left, Sibel Kekilli, John Bradley, Kristian Nairn, Maisie Williams and author and co-executive producer George R.R. Martin pose at a fan
Cast members, from left, Sibel Kekilli, John Bradley, Kristian Nairn, Maisie Williams and author and co-executive producer George R.R. Martin pose at a fan event March 20 for the HBO series "Game of Thrones" in New York. (Amanda Schwab / Associated Press)

Those tactics haven't helped other Silicon Valley-themed entertainment become hits. For Ashton Kutcher's portrayal of the Apple Inc. co-founder in the movie "Jobs," the actor held several screenings last year for technology executives, including one at the South by Southwest festival in Austin, Texas, and one in San Francisco.

Another took place at the Los Altos Hills mansion of Russian venture capitalist Yuri Milner, according to two people who attended the event. Musk, Yahoo CEO Marissa Mayer, Salesforce.com CEO Marc Benioff, venture capitalist John Doerr of Kleiner Perkins Caufield & Byers and a roomful of other Silicon Valley heavy-hitters were there, said the people, who asked not to be identified because the event was private.

Yet none of that translated to "Jobs" becoming a hit. The movie has a 27 percent rating from critics on Rotten Tomatoes, and it landed in seventh place on its opening weekend. "Jobs" has brought in total worldwide ticket sales of $35.9 million, according to Box Office Mojo.

With "Silicon Valley," HBO took aim at the same technology-savvy young adults who are ditching monthly cable subscriptions for cheaper, online options from Amazon and Netflix Inc.

"It's kind of like a two-fer," said Ken Doctor, an analyst with Newsonomics, a media consulting firm. "It's another original series, which they pioneered, but aimed directly at the cord-cutter generation."

Netflix, the largest subscription streaming service, surpassed HBO last year, posting 24 percent growth in paid U.S. subscribers and capturing tons of publicity with shows like "House of Cards" and "Orange Is the New Black." While HBO has hits like "Game of Thrones" and the buzzy "True Detective," U.S. subscribers were basically flat last year at 28.6 million, according to researcher SNL Kagan.