Location: 900 S. Hover St., Unit D, Longmont
Hours: 9 a.m. to 9 p.m. Monday through Thursday; 9 a.m. to 10 p.m. Friday and Saturday; 9 a.m. to 6 p.m. Sunday
Sometimes the name of a business hits the nail on the head in describing what that business is all about.
That could be said of Front Range Indoor Golf & Tap, which opens Saturday at 900 S. Hover St., Unit D
"My real simple business plan, that I wrote down on my daughter's notebook at home, was beer and golf," said Sean Lynch, owner of Front Range Golf & Tap.
This is Lynch's first time operating a business. His professional life has taken a dramatic turn, considering it wasn't that long ago he was working in corporate IT.
"Last year about this time the corporate structure started changing and I wanted out of it," Lynch said. "My wife decided we were just going to find something to do."
A lover of golf, owning an indoor golf center appealed to him. He checked out some indoor places but they weren't quite what he was looking for until he discovered on in Tampa, Fla., that matched his vision.
He took the best pieces of that concept and tweaked them and combined those ideas into Front Range Golf & Tap.
"I'm a golf center that happens to have a full-service bar attached to it," Lynch said.
He has three wall-sized simulators in the 3,800-square-foot space. He bought the simulators from a company in Albany, N.Y., because they use high-speed cameras rather than infrared sensors, which some other indoor golf facilities use.
Using full-sized clubs, a golfer places his ball on a special mat where it will catch the cameras' eyes -- one is on the side at ground-level and the other is straight overhead.
A golf hole is projected onto the screen, including the complete hole layout and what the golfer would see standing in the tee box, and the player tees off.
"You hit a real ball with a real club and (the ball) just bounces off the screen and drops in front of you," Lynch said.
The equipment is sophisticated enough that it recognizes which club a player is using, and wind direction and speed and the ball's trajectory are factored in. The cameras and software track where the ball would have gone, and you're ready for your next shot.
"It figures out, through your club speed and the spin you put on the ball, if you want to put a little bit of a draw on the ball," he said.
Along with hosting individuals and teams, Front Range Golf & Tap also will offer lessons from a pro. Lynch showed a visitor a screen that reads more than a dozen different aspects of an individual's swing that the system recognizes.
Lynch said he has software ordered that will allow for playing some of the most famous courses in the world, including Pebble Beach and The Links at St. Andrews. As it is at opening, he has more than 50 courses to choose from.
The price for an hour on a simulator is $40, Lynch said, but that's divided up by the number of players. For example, a foursome could easily finish 18 holes over a couple hours' time and be out just $20 apiece.
"Simulators are a set price," Lynch said. "I will have specials for people who just want to come to the driving range and hit." He'll also have memberships and punch cards, he added, and next weekend will be his first party -- which he expects 40 to 50 people to attend.
And for those wanting to enjoy an adult beverage while they wait to play, there's the full-service bar along with couches and big screen TVs.
Tony Kindelspire can be reached at 303-684-5291 or at email@example.com.