The Miraval Rose 2012 was produced at the southern French estate of Chateau Miraval—property of Brad Pitt and Angelina Jolie.
It's the first Miraval vintage stamped by the Hollywood couple, in a joint venture with established vintner Marc Perrin. The back label reads "bottled by Jolie-Pitt and Perrin."
The Perrin family spokesman says the first 6,000 bottles put on sale online Thursday were bought within five hours. The wine sold for (EURO)105 ($139) for a 6-bottle case.
There was no immediate comment from publicists for Pitt and Jolie.
The wine, in a bottom-heavy, champagne-like bottle, goes on sale to restaurants and wholesalers later this month.