Audrey Hepburn once said, "Everything I learned, I learned from the movies."
For area residents who share the film icon's sentiments, it should be noted that Video Station, Boulder's last great stockpile of knowledge for local movie-aficionados, will open today in a new location at 5290 Arapahoe Ave., close to Flatirons Golf Course on the east side of town.
The move comes after the independently-owned movie rental business spent 23 years in the two-story building prominently located at 1661 28th St., and -- unofficially -- marks the beginning of the one-movie store era in Boulder.
The Blockbuster that for 16 years operated on north 28th Street stopped renting movies last week, and this week launched liquidation of its remaining stock, with plans to shutter permanently in October.
For Video Station owner Bruce Shamma, the store's move signifies a way for him to continue sharing his passion for film in a location better suited to the business's needs.
"Retail, movies and music have been my life for 30 years now. I love it and as long as it's viable I'll continue to do it," Shamma said Wednesday afternoon as he unloaded box after box of DVDs and placed them on the shelves of his new location.
"Boulder is a great place. People are loyal to small, independent businesses. We have some customers that come in every day."
Shamma explained that since VHS essentially died out as a medium (the store still has about 1,000 titles that are still not available on DVD) Video Station had less and less use for the second floor of its building on 28th Street. With the business already operating as a destination for most of its customer, the prominence of its former location also became less important, making the cheaper, 4,000 square-foot space on Arapahoe an ideal new locale.
The only issue Shamma had Wednesday was getting Video Station's 40,000-title catalogue on the shelves before today's scheduled 10 a.m. opening time today."We'll be here around the clock today trying to get ready for tomorrow morning," Shamma said. "I've been very fortunate in that I have a great group of core employees helping me around the clock, and my family is helping me too."
Shamma's wife, Robin Hyden, and son, Val Shamma, were among those stocking shelves and unloading boxes of movies Wednesday. The family's middle-school aged daughter was going to stay with friends Wednesday night so that she would have a ride to school, while the rest of the family worked to ready to new location for business, Hyden said.
Hyden, who also manages the Landmark Chez Artiste movie theater in east Denver, said she is happy the store is moving into a neighborhood with more independent businesses, noting that after the Twenty Ninth Street mall opened, the old location was increasingly surrounded by chain stores.
"I'm excited," she said. "This is much more our kind of neighborhood."
That excitement was mutual for at least one of the businesses located atop the Video Station's garden-level store in the strip mall at the southwest corner of Arapahoe and Patton Drive.
Tabby Klocke, the general manager of BRU Handbuilt Ales & Eats, which operates a brewpub in the same complex, said she is happy to see Video Station move in. She thinks it will provide an opportunity for neighborhood residents to bring back family night. They can stop in and rent a movie, then grab some food and possibly a growler of beer.
"To have the opportunity to work with such a Boulder staple right beneath us is great," Klocke said. "They're the only place in town you can get any movie you want." Contact Camera Staff Writer Joe Rubino at 303-473-1328, firstname.lastname@example.org or twitter.com/JoeCarmenRubino.