Kimye is the American dream.
Yeah, I said it. Kanye West and Kim Kardashian represent modern American wishes, goals and ideals pretty well. No, not all of those things are good. After all, as anyone over the age of 60 will tell you, the greatest generation is long gone, and so is its wholesome version of the American dream. We want to be wealthy and famous and beautiful without trying, or so talented and popular that you can give zero fucks about what anyone thinks of your outlandish antics. If proposing marriage on a jumbotron while an orchestra plays Lana del Rey isn't some fantastic all-American excess, then I don't know what is.
You're probably wondering where I'm going with this. Well, I want to talk about the "Bound 2" video.
Topless Kim. Green screen magic. Galloping horses. Fiery sunsets. Sex on a motorcycle. A fan blowing the wind for the simulated hot ride in the wrong damn direction. It's all so ... Insane? Ridiculous? Tacky? Delightful? Is this modern American kitsch?
There may be no answers here. But, onward. There's more.
The video was directed by Nick Knight, a big-shot fashion photographer. It makes sense, but it doesn't. Kanye loves fashion and it's not hard to imagine that he could get someone who's shot Vogue covers to work with him. It doesn't explain why this feels distinctly anti-fashion. I kind of dig Kanye's torn flannel and denim thing, but the stills from the video could be the covers of bad romance novels.
The vaguely NSFW spectacle debuted on Ellen, and Kanye talked about family during his interview. Here, we glimpse the heart of the matter: This dysfunctional love song is pretty perfectly complemented by the video. Kanye seems to love Kim so totally and completely that it confuses the rest of us. An earlier shoutout to his fiance, pre-baby and pre-engagement, was the sex tape referencing line, "My girl a superstar all from a home movie." Now, he's created this homage to their love set to a song that says, "Step back, can't get that spunk on the mink."
This isn't Jay and Bey strutting it out for "Crazy In Love" or cracking love-sick smiles while trying to play it cool in the "'03 Bonnie and Clyde" video. This is Kim Kardashian, of sex tape and reality TV fame, writhing around on a motorcycle. She's maybe trying to express love, but there's exactly zero emotion registering in her stare while Kanye looks deadly serious about these feelings.
Absolutely nothing about the "Bound 2" video seems real. It's a perfect reflection of Kimye, and it's not because they're fake. It's that we all think it's fake, but they really, really mean it. Or at least it's obvious that Ye does. We're never really going to understand what's going on in his head. No matter how much he talks, it's dismissed as ranting and we call him crazy. This wonderfully weird video could be as close as we get.