Target won't carry Beyonce's new record.

Well ... that's not very jolly of them.

Billboard reported that the giant retailer was miffed that it didn't get in on the action when the album was released on iTunes last week, selling a whopping 617,000 copies of "Beyonce.

"At Target we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections," Target spokeswoman Erica Julkowski said. "While there are many aspects that contribute to our approach and we have appreciated partnering with Beyonce in the past, we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats."

Beyonce performs onstage at her "Mrs. Carter Show World Tour 2013, " on Friday, Dec/ 13, 2013 at the United Center in Chicago, Ill.
Beyonce performs onstage at her "Mrs. Carter Show World Tour 2013, " on Friday, Dec/ 13, 2013 at the United Center in Chicago, Ill. (Robin Harper/Invision for Parkwood Entertainment/AP Images)

In other words, what's the big idea cutting us out of the action?

According to MSN.com, it's an about-face from Beyonce's previous album, "4," which included an exclusive Target edition with six additional tracks. Apparently, Target isn't happy that iTunes got the exclusive this time.

Though the 14-song, 17-video record went on sale only on iTunes, it will be available in physical form at various retail outlets by Friday.

I guess Target's loss is Walmart's gain.

Billboard estimated Target is the fourth-largest seller of music in the U.S., with five percent of the market. Apple's iTunes is first, with a 41 percent share, followed by Walmart (10 percent) and Amazon (nine percent).

"Beyonce" has set a record for first-week digital sales in the U.S., and will debut at No. 1 on the Billboard 200 albums chart. Which, if you're Beyonce, is nice.

Contact Tony Hicks at Facebook.com/BayAreaNewsGroup.TonyHicks or Twitter.com/insertfoot.