Jermaine Rogers' modern-rock poster art is in such demand that his latest attempt to release three reprints a week ago not only crashed his computer server, but sold out within minutes when the Web site finally resurrected.

"We had thousands of people trying to buy the posters all at once," says Rogers, 35, who lives in Manitou Springs.

Rogers says he usually releases 50 to 250 prints, all of which sell out within about an hour. His 2004 David Bowie print and a 2003 Radiohead print? Gone in 30 seconds.

The collected prints -- often displaying Rogers' trademark Dero bear image -- have a continually rising value, and Rogers himself can't get his hands on some of them. Due to his self-proclaimed lack of early cataloguing, much of his mid-to-late-'90s work is floating out there somewhere.

"Every now and then I'll see pieces come across eBay and I've actually bought pieces back," Rogers says.

Saturday, a collection of Rogers' work will go on display at Nederland's NOWhere Limited gallery, a quaint house that collects the most unusual eye candy.

"His prints are so amazing in real life," says Elisha Sarti, NOWhere's co-owner.

The appreciation is mutual.

"They do this crazy art," Rogers says of NOWhere Limited. "You look at their gallery and art, and if you had to guess where they were, you'd think they were in New York."

NOWhere Limited houses beautifully esoteric art from co-owners Sarti and Scott Lickstein, as well as an array of odd vinyl toys, some of which are Rogers'.

They began collecting art online in 2006, then opened the gallery last winter.

"That's been kind of rewarding about starting a gallery," says Lickstein. "We may pick something that isn't particularly popular, but we like it and it then it tends to become popular."

Rogers grew up in Houston, and besides a brief stint at art school at 12, he has had no formal training. He worked for the Museum of Natural Science in Houston, and, in 1996, quit his day job to become a full-time rock poster artist.

After three to four years of a "hardcore starving artist life" he started becoming noticed.

He has created posters for Morrissey, Foo Fighters (he is currently working on prints for the band's upcoming Red Rocks dates), Radiohead, Deftones, Neil Young, Ween, Tori Amos, 311 and Weezer.

What stands out in Rogers' art is his nonconformity. His signature line-art style, his dissident use of bold color combinations and his refusal to sell out to the "suit and tie artwork" keep his prints mysterious and stimulating.

"That's kind of what has attracted a lot of attention to my work -- it freaks people out and they don't really know why," he says. "And a lot of times it's because I use the colors that an art teacher will pound you to the ground if you use them in his class, because they are not supposed to be used together. Well, I use them together.

"I wanna shake people up a little bit, I want to make people question everything. What the imagery is actually about, to the whole layout of the image. Why do they believe certain things? And why do they like certain things?"

Like his signature Dero bear.

In the 1940s, a man named Richard Sharpe Shaver, an author of controversial stories printed in science fiction magazines, claimed he had a personal experience with sinister "Detrimental Robots" -- Dero for short -- that lived in caverns under the Earth. Rogers used this theory to create his malevolent teddy bears, which have become a signature for him.

"I use them on a lot of posters, it's this big teddy bear with this grimace," he says.

Grimace, of course, is used rather loosely. This teddy bear is sometimes bloody, sometimes pink, sometimes has a rack of vampire incisors and pupils pointing in opposite directions.

These days, Rogers lives in Manitou Springs, just up the road from Colorado Springs. He turned his studio space into an art gallery, called Dero72.

So, while the rest of his fans scramble to purchase his limited-edition prints online, Coloradans can simply hit the road and buy them first-hand out of Rogers' personal gallery. Or for the next month, stop by NOWhere Limited in Nederland.

"We've got a few prints that are exclusively available at NOWhere Limited," Lickstein says. The pieces available will "trip people out," Rogers says.

"You don't have to be obscene or shocking to break the rules," Rogers says. "The rules are really easily broken in a surreal sort of way.

"Something is only shocking for a while, after it shocks you once then it can't shock you twice."