SnowZone

Little 'Love' for Playboy boards at ski resorts

Employees banned from riding new Burton line with near-naked women

Originally published 12:00 a.m., November 26, 2008
Updated 05:35 p.m., November 30, 2008

David Cunningham, a manager at the Board Cartel in Wheat Ridge, holds two Burton "Love" snowboards, part of a limited edition series featuring Playboy centerfolds.

Rocky Mountain News

David Cunningham, a manager at the Board Cartel in Wheat Ridge, holds two Burton "Love" snowboards, part of a limited edition series featuring Playboy centerfolds.

BANNING THE BOARD

Here is a partial list of Colorado resorts that have banned -- or strongly advised against -- employees riding Burton's "Love" boards while on duty.

Vail

Beaver Creek

Breckenridge

Keystone

Winter Park

Echo Mountain

Naked women and snowboarding don't usually go together. And several Colorado mountains want to keep it that way -- at least when it comes to their employees.

Vail Resorts, Winter Park Resort and Echo Mountain are among the mountains banning employees from riding a new line of Burton snowboards that feature nearly nude Playboy centerfolds.

Spokesmen for the resorts say the "Love" boards could offend guests, especially parents of young children who'd rather save the birds-and-bees conversation for another time.

"This is definitely a lot less subtle than some graphics have been in the past," said Molly Mueller, marketing director at Echo Mountain in Idaho Springs.

"We have a stringent employee appearance standard," said Tom Carey, director of guest experience at Winter Park. "We want our employees to be approachable."

Guests will still be allowed to ride the boards, the spokesmen said. Off-the-clock employees will also be allowed to ride them.

At least one mountain is allowing the Love all the time. Monarch Mountain owner Bob Nicolls said he won't ban the risqué boards.

"Those boards aren't illegal," Nicolls said. "Unless it's illegal, I don't think we're going to be censoring it."

To read the full Rocky Mountain News story, click here.

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