One of my greatest weaknesses is that I have a tendency to obsess over people, places and things. Among these various nouns is the "Parks and Recreation" character, Leslie Knope. From her feminism to her love of Harry Potter and her total inability to do impersonations, Leslie Knope is (mostly) everything I want to be.
Granted, I have a little bit of Andy, Ann, and April in me too. I really love everyone on "Parks and Rec" ... even Jerry. And between last week's episode (no spoilers) and the lovely codeine buzz afforded to me by an unending, brutal cough, I spent all weekend looking up different Parks-related things on social media.
And let me tell y'all, I came across a goldmine.
"The Parks and Recreation" team are kind of rocking social media. But surprisingly enough, their Twitter and Facebook accounts -- most often used by brands -- are somewhat underwhelming.
They do have some quality strategies on Facebook, like posting lines and clips from the show that are too great not to share, driving clicks and engagement while allowing viewers to demonstrate their love and loyalty for the show.
The "Parks and Rec" Twitter (@parksandrecnbc) makes timely, hilarious posts that only insiders would get, like "Six minutes past 5:04. #RonSwansonOut" and interacts with viewers, building relationships.
However, both platforms often link to where the team is really killin' it: lesser-used platforms, Tumblr and Pinterest. Pinterest has recently been thrown into the social media spotlight, but Tumblr is severely underused by brands. Fortunately, the "Parks" team has realized that these platforms are perfect for nerdy fangirls like yours truly and are practically designed to fuel the sharing of those obsessions.
On Tumblr, the team posts various quotes, photos, clips and whatnot. They're perfect reblog fodder because they're the reason we love the show in the first place. But they also offer peeks behind-the-scenes, like a photoset of Nick Offerman (who plays Ron Swanson) directing one of last week's episodes. My favorite thing they do on Tumblr, though, is every day they post the exact same picture of Offerman/Ron with a new emotion. I wish there were an account just for that.
And now, Pinterest. I spent almost a year of my life saying Pinterest was super lame and only good for Mormon housewives and blah blah blah. Well. The "Parks and Rec" page has totally proven me wrong. They have a luxury board called "Treat Yo Self." A gallery of all the things you can buy at Tom Haverford's new startup, "Rent-a-Swag." Tom's food-filled Instagram feed. They even have a board dedicated entirely to everyone's favorite emcee, DJ Roomba.
"Parks and Recreation" is not only a great show; it's a great community. Get social with them on Twitter, Facebook, Tumblr, and Pinterest -- you'll be glad you did.
Jessica Ryan is a senior media studies major at CU. She writes about nerdy things once a week for the Colorado Daily. On Twitter: @JessicaLRyan.