After a 5-11 finish and their worst year of John Elway‘s executive tenure, the Broncos announced Tuesday that they will not raise ticket prices for 2018, marking the second-consecutive year in which they've held pat.
The average general-admission ticket for the Broncos will stay at around $101, close to the NFL average. The average price for all tickets, including luxury seating, is approximately $190.
In a letter to fans, team president and CEO Joe Ellis said "there are no excuses for what went wrong," in 2017, Vance Joseph‘s first year on the job, and that "all of us take full responsibility for our first losing record in seven years."
"With our organization now turning its attention toward the offseason, we'll continue to have the highest expectations on and off the field," Ellis wrote. "That's the standard created by Pat Bowlen, and our commitment is to protect the winning tradition that he's established during his ownership of the Broncos.
"Personally, it's important to note that we cannot fall back on our past success. While expectations will not be lowered, there can never be assumptions or an entitled mentality from our organization.
"There are no shortcuts and all of us must put in the hard work to get better.
"As we embrace the challenge of improving our team, I'm confident in John Elway and Vance Joseph's plan to return the Broncos to contention. Starting with free agency and the NFL Draft, I believe in the vision of our football leadership to acquire and develop players who can help us win."
The Broncos haven't budged on ticket prices since their Super Bowl-winning season in 2015. They failed to make the playoffs in 2016 before Gary Kubiak stepped down from coaching, then fell further while trying to make it back in 2017.
Joseph will stay on for a second season as head coach and he will do so with many new faces on his staff and his roster. The team parted with six assistants on Monday, including longtime running backs coach and assistant head coach, Eric Studesville.