Nuggets forward Kenneth Faried is simply trying to tune out the noise.
On Wednesday, his name cropped up in trade rumors with New York newspapers reporting that the Knicks and Nuggets were engaged in talks regarding a swap of Faried for up-and-coming guard Iman Shumpert.
"No comment," Faried said. "No comment on all of that. I just play basketball and do my job, and that's it."
By the end of the day, Nuggets officials had talked to Faried's representatives, letting them know there was no trade.
But coach Brian Shaw was taking no chances on sitting back and watching what kind of effect the rumors might have on his young star. Shaw talked to Faried about it, hoping to keep the forward's focus where it needed to be: on the court.
Shaw said the reality of the situation is that trade rumors are a constant in the NBA.
"It's always going to come up," Shaw said. "Obviously it means that people view you as an asset. But ... you only can control what you're doing right here and right now. You have a game, play to the best of your ability. All that stuff is out of our control anyway."
Asked whether he was worried about the impact the rumors might have on Faried, Shaw said, "A little bit."
"He's young, and I think he's impressionable," Shaw said. "As a player, sometimes you take it personal and it can affect you. I haven't been around him enough to know how mentally tough he is to deal with something like this, or when it's happened before. But any kind of assistance I can give him to calm him down, I want to be there to do that for him."