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Mr. Anonymous headlines the Fox Theatre on Thursday.
Paul Lee
Mr. Anonymous headlines the Fox Theatre on Thursday.

Mr. Anonymous’ music may not be a secret for long.

The local act’s getting known for its very cool fusion of dub, dance hall beats, DJ spins and live drumming. Thursday night, Mr. Anonymous headlines the Fox Theatre.

Mr. Anonymous is the alter ego of Samples drummer Jeep MacNichol. The local artist started his latest musical passion as an online project and it’s grown into a live show phenomenon

If you go

Who: Mr. Anonymous, with Bobby C Sound TV and Ivy

When: 9 p.m. Thursday

Where: Fox Theatre, 1135 13th St., Boulder

Cost: $5

“Mr. Anonymous has been blowing up and it was nice of the Fox to give us a headlining show,” MacNichol said. “I’ve been playing a lot of opening slots this year for acts like Pretty Lights.

“Now we’re able to bring in a full production with a four-piece group. We have two DJs, a film guy and me — I’ll be playing some live drums. We’re approaching the show like it’s a psychedelic experience and we’ll play tracks off the first two albums.”

Novices to the Mr. Anonymous experience will be in for a musical treat. MacNichol is an expert in beats, and the group creates a club-like ambience with its island-flavored grooves.

“Mr. Anonymous is a mixture of dance hall and dub — with maybe some psychedelic thrown in,” MacNichol said. “It’s not reggae, but it features reggae vocals and that vibe. The music’s getting even dancier and it has a little bit more of a club DJ vibe.”

MacNichol already has released two Mr. Anonymous CDs, and he brought in some reggae all-stars to help out with the projects. The guest roster includes Ranking Roger, Sly & Robbie and Michael Rose.

“I also have a weekly reggae show on the pirate radio station Greenlight Radio,” MacNichol said. “The show airs every Thursday from 4 to 6 p.m. People have been discovering it locally and online, and it’s really spreading the word about Mr. Anonymous.”

MacNichol has a few more musical tricks up his sleeve when it comes to promoting Mr. Anonymous.

Every Thursday, Mr. Anonymous hosts his “Dancehall Cocktail Party” at George’s. The downtown pub is located adjacent to the Boulder Theater and the party resumes next week. That translates into MacNichol spinning his favorite discs.

“I’m also giving away my music, so it’s completely free,” MacNichol said. “My biggest inspiration came from Pretty Lights. I wasn’t selling enough to make it worthwhile, so I started letting my albums be downloaded for free.

“Now I have 10 times the amount of albums being heard. The biggest thing is for people to hear my music.”

MacNichol also is set to play The Samples’ reunion at the Mile High Music Festival on Aug. 14. The show will feature all the original band members.

“We’re psyched to play Mile High and we’re getting ready to rehearse for the show,” MacNichol said.

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