Skirt Sports, a Boulder-based maker of women’s fitness clothing, has always been about inspiring people to get out the door, said founder Nicole DeBoom. But she wanted to reach more women.
“It’s been really clear, when I’ve stood at the start of a Skirt Chaser 5K race, that we’re marketing to a pretty exclusive group, and we’re not being as inclusive as we could be,” DeBoom said.
So for this year’s Denver Skirt Chaser 5K, on Aug. 28, Skirt Sports initiated a Kick Start Team — which provides a free race entry, running outfit and training plan — for 20 women with “traditional, yet surmountable, barriers to fitness,” according to a news release.
Women are applying and nominating friends and family for a variety of reasons, DeBoom said. Some want to be an example to their children to lead active lives. Some are coming back from surgery or fighting a disease that has left them out of shape. Others simply don’t have the money, or don’t know where to start training.
“We feel like there’s a very large portion of our country that we’re not reaching,” DeBoom said. “Our product isn’t super cheap, and races aren’t super cheap, and we recognize that.”
The deadline for applications is 5 p.m. Thursday; apply at skirtsports.com/kickstart.
In addition to a training plan, women on the Kick Start Team will have each other for camaraderie and a mentor, called a “personal motivator,” who will check in to see how their training is going.
“My hope is that this year’s participants, next year become personal motivators,” DeBoom said.
“There are so many women who need something, so we’re trying to find one little way to improve their lives.”