What: Ads2Art/Boulder B-Cycle Art Auction
Where: BMoCA, 1750 13th Street, Boulder
When: 6 p.m.-9 p.m., Thursday, June 2
After the successful launch of the Boulder B-cycle bike exchange program on Friday, May 20, the organization will be placing art acquired by Ads2Art and produced by local artists on half of their 100 bikes in lieu of traditional advertisements. The art will remain on the bikes for the next year, with advertisements affixed to the nascent group’s other 50 bikes.
Boulder B-cycle, currently vying for nonprofit status, offers paying members the ability to pick up, ride and drop off shared bikes at stations throughout the city.
Ads2Art is a new branch of consumer advocacy group FearLess Cottage — co-founded by husband-and-wife team Ana and Alex Bogusky — whose mission is to defy conventional advertising wisdom by exhibiting locally made artwork in places traditionally designated for advertising materials.
“Ads2Art is something Alex and I came up with in an effort to help B-cycle,” said Bogusky. “We’re looking forward to an exciting transformation.”
B-cycle’s and Ads2Art’s radical “experiment,” as Bogusky puts it, will be put to the test this month when artwork she’s received from submitting area artists is reproduced and placed on B-cycle bikes that will cruise the streets of Boulder for all to see. Bogusky and B-cycle executive director Elizabeth Train hope to have the artful bikes ready for the week of June 19th, coinciding with Colorado’s Bike to Work Day on Wednesday, June 22.
The artwork received will be vetted through an art auction, which will be hosted by BMoCA on Thursday. The 50 art pieces receiving the highest bids will be selected for reproduction and use on the 50 B-cycle bikes. All profits from the free event — which will include exhibitions of all art received by Ads2Art, music, hors d’oeuvres and a cash bar — go toward the continued fundraising for B-cycle.
Being that the event is a fundraiser, Bogusky and Train are confident that all art pieces will sell, adding that “the starting bid on each piece will be low enough to ensure every piece will be bought by night’s end.”
“We’ve gotten all kinds of works,” said Bogusky, “from graffiti pieces to abstract and still lifes, to mosaics and impressionist works, water colors and pencil sketches. It’s been really cool going through everything.”
“I think it’s much more interesting to see art than ads,” said freelance motion graphic designer Vincent Comparetto of Denver. Comparetto, 38, is one of the artists who submitted his application to Ads2Art, so doing through rather unconventional means.
A video that the “self-proclaimed skater and street artist” made of himself talking about his passion for what Ads2Art is doing and for bike riding/art-making doubles as his submitted portfolio, presenting Comparetto’s eclectic past works.
“Even if it’s other people’s art that ends up on the bikes,” said Comparetto, “I think it will be interesting to see. I’m a bicycle rider and am into the idea from all angles. Why can’t art take over ads in certain sectors?”
“To see bikes on streets with art on them will be visually impactful,” said Train. “I’m just really excited about this brand of sponsorship by Ads2Art and FearLess. This will set us apart from other bike exchange programs, something we need to do to help keep Boulder unique and innovative.”