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FRUITA, Colo. – Stickers circulated to businesses in Fruita with the acronym WTF – “Welcome to Fruita” – will not be used to promote tourism because City Council members oppose the idea.

A local couple, Steve and Denise Hight, made 500 stickers with the slogan then dropped them off to local businesses where they were gone in about two days. The demand was so high they were asked to make 1,500 more. The slogan was considered for a larger-scale ad campaign to draw tourism to the town, but many residents and Council members oppose using an acronym associated with vulgarity.

The Daily Sentinel reports the Hights do not plan to make any more stickers after they give away the last batch, nor do they intend to make any profit from them.

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