Headed to South By Southwest? Lucky you. Lucky us, actually. For those who aren’t, sorry. We’ll stop rubbing it in now.

Whether you’ll be in Austin or Boulder next week, you might be interested to know what some of Boulder’s musicians are getting up to in Texas. No, it won’t be all beer and BBQ (though there will definitely be plenty of both). Three Boulder acts will be working hard to impress fans, industry bigwigs, and the press at both official and unofficial shows.

Paper Diamond

Producer Alex B, better known as electronic musician Paper Diamond, is sitting on the fence between major stardom and the underground. He works with the Pretty Lights label as well as the Boulder label Elm & Oak and music blog thissongissick.com (based in Boulder and founded by a CU Boulder grad).

Paper Diamond will be at two official showcases. On Wednesday, March 14, he’ll play a show at The Madison, and on Friday, March 16, he’ll perform at the Madison House Showcase at the Beauty Bar Backyard. His third appearance will be at an unofficial party, The Brew Exchange for Sea Now! on the 16th.

He’s certainly not starved for exposure, but Alex B has only been releasing music as Paper Diamond for about a year, so a few official SXSW showcases should be a good boost on his way up.

Air Dubai

It’s been more than two years since Air Dubai won CU’s Battle of the Bands, and since then they’ve released a studio album, an EP, and a set of remixes. This won’t be the band’s first visit to SXSW — they made some noise in 2011 as well. 

This year, the Boulder favorites have three unofficial shows lined up. The first two are both on Thursday, March 15, at the Tiniest Bar in Texas and The Blind Pig Pub. The latter has the advantage of being located 6th Street, which shuts down as the main thoroughfare of the festival. On Saturday, March 17, they be part of the all-Colorado lineup of the 2nd Annual Illegal Pete’s Starving Artist Showcase at Peckerheads.

Air Dubai is in a similar position as Paper Diamond. They’ve definitely been doing well on their own, but any of these parties will be a good chance for a push to national fame.

The Yawpers

Congratulations are due to these guys. The trio have only been a band for six months and they’ve managed to score spots at two unofficial SXSW shows.

They’ll join Air Dubai for the Illegal Pete’s showcase on the 17th, and they’ll also be at the Mike Galaxy Presents 13th Annual Day Party at Guero’s on Wednesday, March 15. (That party will also include Denver bands Flashlight and Swayback.) As far as networking goes, this party should be a good one for The Yawpers. Mike Galaxy runs Band Promote, a publicity and marketing company that gets artists placement and licensing in movies, TV shows, and commercials.

The Yawpers worked with Boulder’s Adventure Records to put out their album, Savage Blue, but they’re not officially signed to the label, so the door is open there. At the very least, SXSW can expand the band’s audience, especially with some good press.

Let’s not forget our friends in Denver. There are tons of Mile High bands headed to SXSW, and we’ve got a list of them all. Also, keep an eye on the Colorado Daily and @AshaleyJill for updates all week.

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