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Music festivals have always been trendy — but now they are “trending.”
Anyone with Twitter and/or Instagram has most likely been bombarded by excessive posts about Coachella. I’m sure we all wish we were there, too, but the amount of attention the California music festival has been receiving is almost making me glad I missed out. That’s because I don’t think it’s about the music at Coachella — rather, the fashion.
It’s weird how fast the festival went from being an annual musical event that began in 1999 to a fashion statement. Even a few years ago as it continued to grow, it wasn’t as big of a deal as it has now become.
Even just a few years ago, talking Coachella in Colorado would have drawn many puzzled looks, as people likely didn’t know much about the festival. Now, H&M has an entire clothing line that’s inspired by “Coachella style.”
I find it weird.
If you compare Coachella style to 1960s Woodstock, the fashion trends look exactly the same. But just like everything else, Coachella style seems to be a recycled product of the past.
But what makes today’s Coachella different from any other music/style movement is that the others (past and present) focus both on the music as well as the style. Being immersed in the music aligned with the style — it was encompassing. It wasn’t just a random look pulled out of a closet for a couple days of the week. And although the Coachella style tries to mirror the ’60s music and fashion movement, it falls short on that level. The Coachella phenomenon would sit better with me if I believed it was about the music — not about dressing like a festival-goer in the summer.
If anything compares to the ’60s movement in modern day, it’s the electronic dance music scene. I commend fans of the genre because they encompass an appreciation for music, along with aligning with the style.
This past week, multiple Facebook posts that showed up in my feed included selfies with the caption, “Rockin’ that Coachella style even from (insert place here, then insert 50 hashtags).” I couldn’t help but be annoyed. I know many are actually there, or wished they could be there, for the music, but I also know that most don’t have a damn clue about bands on the lineup — notably the dated headliners Coachella chose, like AC/DC and Steely Dan. But maybe I’m not giving enough credit, as the festival did feature Drake — and I’m sure most of the Facebook people I refer to know who he is.
I would have been beyond excited to see Jack White at Coachella, but I know I wouldn’t have put more than five minutes into what I would be wearing.
Caleb Dennis: twitter.com/TheWriterCalebD