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Norrøna, the four-season, family owned and operated Norwegian outdoor brand, will open for business Saturday at 1130 Pearl St., according to a news release.

The brand is known for its technical apparel for mountaineering, hiking, hunting, mountain biking and skiing.

The Boulder store, which is Norrøna’s first American concept store, also will feature a repair center and a coffee bar, and will be open seven days a week. “(It) will allow us to reinforce our brand presence on the Front Range and further integrate with its influential outdoor communities,” Adam Chamberlain, U.S. sales manager, said in a statement.

The store manager is Patrick Gould, who previously worked as sales lead at REI Denver, and is an avid climber, paddler and outdoor adventurer, according to the news release.

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