Just months after it acquired fellow Boulder-based fitness app Zingfit, private equity firm Advent International Corp. has acquired the personal coaching app TrueCoach.

In a statement, Boulder-based TrueCoach said it is joining the roster of companies owned by Transaction Services Group, a holding company for fitness and gym customer management apps.

TSG is majority-owned by Advent International, a private equity firm with more than $54 billion in assets under management as of last June.

TrueCoach co-founder and CEO Casey Jenks will remain at the helm of the company, while fellow co-founder and chief marketing officer Robbie Jack will take a role managing marketing for all of TSG’s portfolio.

TrueCoach develops apps to connect personal trainers with their clients outside of gym time for advice on nutrition and progress tracking. It lists 25 employees on its website and claims more than 15,000 paid subscribers.

Jenks told BizWest the only change in staffing will be Robbie Jack leaving. He declined to disclose the financial specifics of the deal.

© 2020 BizWest Media LLC