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Bricks, a new eclectic multi-vendor space, brings top-quality local goods to downtown Longmont

An Innovate Longmont project, pop-up aims to encourage new business during the pandemic with flexible space options

Skincare products of Colorado Aromatics line a display at Bricks, a shared pop-up retail space featuring goods from local vendors at 320 Main St., in Longmont. The store is a project of nonprofit Innovate Longmont. (Branded Beet/ Courtesy photo)
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Last weekend, Bricks, a shared pop-up retail space at 320 Main St., Longmont, held an official grand opening. While still in the beginning stages of development, the store — a project of entrepreneurial nonprofit Innovate Longmont — is quickly becoming a favorite among folks looking for unique finds made locally.

The exterior of Bricks, a new shared retail pop-up shop featuring products from local vendors, at 320 Main St., Longmont. The store is a project of nonprofit Innovate Longmont. (Lisa Patchem/ Courtesy photo)

“The response has been so positive from everyone who comes in,” said Jennifer Ferguson, programs director for Innovate Longmont who spearheaded the recent pop-up initiative. “People are surprised that most of the products are made in Colorado, excited to share with someone they know and anxious to come back as we continue to grow and add new ‘bricktailers’ and featured local products. This will be the place to get holiday shopping done.”

The charming storefront — within Longmont Downtown Development Authority’s retail space — currently holds the varied wares of close to 15 vendors.

Five of the six companies in the Innovate Longmont accelerator — a 10-week program that helps folks transform their business models into realities — have a presence in the store.

A sign in front of Bricks, a new multi-vendor pop-up shop at 320 Main St. in Longmont. (Branded Beet/ Courtesy photo)

“This started as a perk to companies participating in our Innovate Longmont accelerator program, then quickly we saw the need to expand the offering to companies not in the accelerator and possibly testing the model to be not only a fun place to shop, but a great resource for local entrepreneurs,” Ferguson said. “Many great business owners are having to make hard decisions about how to stay open and we saw this as a way to not only encourage new businesses, but to sustain existing companies.”

From biochemist-formulated skincare purveyor Colorado Aromatics to Edboard, a company that provides hands-on circuit-building kits for kids, the items at Bricks are diverse.

Shoppers can also pick up sauces and dry rubs from plant-based barbecue company Fool’s Gold, quinoa crackers from New Beat Foods and high-quality sweets from Johnny Sugar Confections.

EdBoard provides hands-on learning toolkits for circuit building and makes STEM learning more fun at home or in a classroom. The company, with ties to the University of Colorado Boulder, currently has items for sale at shared retail space Bricks at 320 Main St. in Longmont. (Branded Beet/ Courtesy photo)

“One of the unique things for Bricks is we offer commercial refrigerator space, generously sponsored by a successful local startup, Docketly,” Ferguson said. “We have several unique products, for example, hand-churned butter from the world’s only butter bar in Lyons, Bella La Crema, macarons and chocolates from Johnny Sugar Confections — you know him from Cheese Importers and other favorite places across the Front Range.”

The evolving shop is not just another brick in the wall, but a shared space where participating vendors have significant flexibility regarding the size of the display they want and how long they wish to stay  — which is very accommodating during a pandemic.

“This is what is currently needed, so rather than someone getting locked into a long-term agreement or obligation to produce a certain volume or forecast sales with the impossible current conditions, they can adjust based on the market, their supply chain/manufacturing pace and better weather the ups and downs,” Ferguson said.

The physical space, staff and marketing are all provided and vendors can simply drop off their products to be incorporated into the store.

Presently, for pop-ups now until December, a one-time $100 fee is due by check at the time of drop off, plus 20% of sales retained to cover sales tax, credit card fees and other administrative costs.

Olivia Logan models a Graphic Revival shirt. The Longmont-based company creates new apparel out of vintage, overstocked and misprinted tees. The eco-friendly designs can be found at multi-vendor pop-up Bricks, at 320 Main St., Longmont. (Graphic Revival/ Courtesy photo)

“Bricks has been an amazing opportunity to get my product out in front of people,” said Amy Lane, graphic designer, accelerator program participant and founder of Graphic Revival, a Longmont-based clothing company that makes one-of-a-kind shirts out of vintage, overstocked and misprinted tees. “I launched the company in April, so COVID closed down my original planned channels for exposure. I’m working with wholesale clients, but as a new company, I don’t have the ability yet to have my own retail space.”

From upcycled designs featuring the Grateful Dead to Guns N’ Roses, there’s a little something to appeal to everyone. Even a bold colored “Star Wars” scene has been featured.

“The Bricks model is perfect for my product at this stage,” Lane said. “People still want to touch and feel clothing rather than buying everything online and Bricks gives me the perfect opportunity to offer that.  It has also been a great way to connect to other amazing entrepreneurs and local makers that I might not have been aware of otherwise.”

Behind the on-trend V-necks and off-the-shoulder crop tops is a mission to have a positive global impact. Every shirt sold gives back to environmental causes through Graphic Revival’s 1% for the Planet Membership.

Models wearing original Graphic Revival shirts. Graphic Revival designs can be found at Bricks, 320 Main St. in Longmont. (Erin Potter Photography/ Courtesy photo)

By reinventing already-made shirts, Graphic Revival is saving 700 gallons of water ordinarily used to make just one new T-shirt from scratch. No harmful dies or plastisols are ever used in the manufacturing process and clothing scraps are consistently recycled.

“I’ve always been passionate about the environment and, from my perspective, I’ve finally made the leap into creating a company that makes a positive environmental impact,” Lane said. “It just happens to be through fashion. I also think design skills translate into other fields. Obviously, there are different rules for apparel and graphic design and I’ve had a steep learning curve, but the ability to identify what works and what doesn’t is something I’ve learned from years as a graphic designer and by being part of my husband’s architecture practice.”

After December 2020, Ferguson hopes Bricks finds a lasting location and continues to be a local source for top-quality goods.

“With it being a project of the nonprofit and an Enterprise Zone-qualified entity, all donations to support the entrepreneurial programs and services we offer can be made on our website and donors receive a 25% tax credit,” Ferguson said. “We will need to raise funds to make this a permanent offering, as we build it to a self-sustaining model.”

Olivia Logan models a Graphic Revival shirt. The Longmont-based company creates new apparel out of vintage, overstocked and misprinted tees. The eco-friendly designs can be found at multi-vendor pop-up Bricks, at 320 Main St., Longmont. (Graphic Revival/ Courtesy photo)

As Bricks develops, staff hopes to hold various events and activities within the shop.

“Seeing the fighting spirit of fellow entrepreneurs is definitely my favorite part of this endeavor,” said Lisa Patchem, Bricks manager and founder of The After Company, one of the companies featured in the accelerator and at the store, that provides unique sympathy gifts for those dealing with everything from loss of a loved one to divorce.

Bricks is open from 10 a.m.-6 p.m. Monday through Thursday and 10 a.m.-8 p.m. on Friday and Saturday. Downtown Longmont gift cards can be used at the location.

“I’m grateful everyday to get to meet new founders and learn about local products and companies,” Ferguson said. “I love seeing people alive with a passion for what they do and it fuels me to stay focused on the positive and how much more we can do together than we can on our own.”


 

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