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Smart Transaction Systems Inc., a Boulder-based company that provides gift-card and customer loyalty programs for retailers, has integrated its offerings with major shopping-cart providers Shopify and BigCommerce.

The integrations will enable STS merchants using Shopify and BigCommerce to have one gift-card program available to customers both in their retail stores and online, the company said. The service also includes support for other channels, enabling businesses to connect gift-card malls, social-media platforms and LocalGiftCards.com accounts.

“The updates we’ve announced … will enable our merchants to create more connected businesses,” STS president and CEO Ray Clopton said in a statement.

The offerings are designed to enable small to midsize businesses to compete with larger chains and franchises, providing merchants with touch-free, virtual gift and loyalty programs for customers.

STS has also integrated with InComm Inc. a global payments-technology and gift-card company, enabling clients to sell gift cards in retail outlets such as supermarkets, drug stores, convenience stores and hardware stores.

STS has also unveiled enhancements to its Wilbur Rewards text-based customer-loyalty system, incorporating graphics and video elements.

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